How to Make FGV More Attractive to International Students: a consultancy project for EAESP

Curso: 

  • MPGI

Área de conhecimento: 

  • Estratégias de Marketing

Autor(es): 

  • Carolina Silva Tavares

Orientador: 

Ano: 

2017

The internationalization of the higher education systems is key in the new globalized world, in order to form managers and citizens that are better able to work with different cultures and that can contribute to social transformation. FGV-EAESP is a Brazilian university that is included in the international education environment and the objective of this thesis is to provide a background of the path taken so far, while comparing to relevant benchmarks and lastly, to propose an action plan for the further improvement of the internationalization process of the school. The methodology used includes interviews with key professors in the school’s process of internationalization, other than a student survey, which included foreigners and Brazilians, and observation conducted by the author, a former student of the institution. Other sources of information were secondary data, such as reports from expert sources, magazine and newspaper articles. The results suggest that EAESP is far ahead of its Latin American cohorts in regards to internationalization, but when compared to European and North Americans, the situation is the opposite. FGV has high level of partnerships and networks abroad, which represents a competitive advantage for the school, allowing its students to studying in great schools, and receive high level students from such. Most of the foreign students that decide to study at EAESP do so for as they wish to have an experience in a country in development, or to enjoy the travelling opportunities that the regions provide. In this sense, EAESP has a lot to improve regarding the recognition of academic excellence abroad, which comes from not only academic accreditations, as EAESP already has, but also from international university rankings, international research, employers respect and a high level of international members. Therefore, an action plan is proposed in order for EAESP to improve in the necessary aspects, to be able to compete in the future with high level global universities.

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