Teses e Dissertações

Corporate Social Responsibility and Environmental Sustainability: classification of the initiatives of the FMCG companies operating in Brazil

Autor:
Guilherme Moreno Scatena

Orientador: Edgard Elie Roger Barki
Word of Mouth Marketing in the Digital Age: a case study analysis of viral marketing campaigns

Autor:
Filippo Ricci

Orientador: Edgard Elie Roger Barki
Exploratory Study of Corporate Social Responsibility: blogs as a communication tool to enhance company-stakeholders relationships

Autor:
Marianne Ambre Pallez

Orientador: Edgard Elie Roger Barki
Relacionamentos no Varejo Eletrônico: um estudo de caso do marketplace e seus parceiros

Autor:
Luisa Ancona Grandes

Orientador: Edgard Elie Roger Barki
Launching a New Selective Skincare Brand in Asia and Europe

Autor:
Rita Geraldes Lucas Conde Pereira

Orientador: Edgard Elie Roger Barki
Luxo e Consumo Consciente: eles são realmente paradoxais? Um estudo sobre o comportamento de consumo de consumidoras de luxo brasileiras e portuguesas

Autor:
Ana Carolina de Pierro Bruno

Orientador: Edgard Elie Roger Barki
The Country of Origin Effect: tracking Brazil’s brand image among italian consumers

Autor:
Marilia Marin Minussi

Orientador: Edgard Elie Roger Barki
Social Businesses in Large Companies: a case study in Brazil

Autor:
Luigi Testa

Orientador: Edgard Elie Roger Barki
Motivations for Knowledge Sharing in Virtual Social Networks: a comparative study between Brazil and France

Autor:
Daniel Finamore Martins

Orientador: Edgard Elie Roger Barki

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