Lilian Soares Pereira Carvalho

Research Field: Marketing Strategies


KUHNREICH, C.; CARVALHO, L. S. P.; SAAD, G. 15D Self-presentation In The Mating Market: A Cross-Cultural Analysis of Costly Signaling Behavior. Advances in Consumer Research, v. 1, p. 1-5, 2020.

BOGEA, F.; BRITO, E. P. Z.; CARVALHO, L. S. P.  Sigam-me. GV Executivo, v. 18, p. 38-40, 2019.

KAHNREICH, C.; CARVALHO, L. S. P.; SAAD, G. Self-Presentation in the Mating Market: The influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr. Advances in Consumer Research, v. 46, p. 95-96, 2018.

CARVALHO, L. S. P.; SAAD, G.; BRITO, E. P. Z. Oxytocin Increases Trust For Familiar and Familial Brands. Advances in Consumer Research, v. 45, p. 1017-1017, 2017.

BRITO, ELIANE PEREIRA ZAMITH; CARVALHO, LILIAN SOARES PEREIRA. Supply Chain Governance in the Production Systems of Business Clusters: The Case of the Footwear Industry in Jaú. JOSCM. Journal of Operations and Supply Chain Management, v. 7, p. 140, 2014.

CUPELLO, R. C.; ISABELLA, G.; CARVALHO, L. S. P. Slogan: ter ou não ter? Um Estudo com Marcas Fortes e Fracas. RIMAR, v. 4, p. 59-73, 2014.


CARVALHO, L. S. P. Marketing de Produtos e Serviços. 201. ed. São Paulo: Editora e Distribuidora Educacional S.A., 2016. 192p .

CARVALHO, L. S. P. Administração Estratégica. 1. ed. São Paulo: Senac, 2016. v. 1. 120p .

KUBICA, F.; CARVALHO, L. S. P. Básico em Administração. 201. ed. São Paulo: Editora Senac, 2013. v. 80000. 120p .

Book chapters: 

BRITO, L. A. L.; CARVALHO, L. S. P. Movile: Sustaining an Innovative Culture on a Global Scale. In: Santiago Iniguez de Onzano e Kazuo Ichijo. (Org.). Business Despite Borders: Companies in the Age of Populist Anti-Globalization. 1ed.Basingstoke: Palgrave Macmillan, 2018, v. 1, p. 89-90.