Teses e Dissertações

Luxury Brands and Online Consumer-Generated Content: dealing with the new lead of customers in brand perception

Autor:
Juliette Amélie Schram

Orientador: Luís Henrique Pereira
OMG!: characterizing the role of emotions in the sharing of online commercial videos

Autor:
Louis-Jean Macé de Gastines

Orientador: Luís Henrique Pereira
The Internationalization of the Cosmetic Retail Industry: a history of success?

Autor:
Marie Annie Andrée Guimbert

Orientador: Luís Henrique Pereira
Funding Social Sector Activity in Brazil: a case study analysis of agency risk incidence and mitigation

Autor:
Katharina Agnes Dragon

Orientador: Luís Henrique Pereira
The Family Role on the Internationalization Process of Family Businesses: a two-case study

Autor:
Bianca Magnani Tavares

Orientador: Luís Henrique Pereira
The Challenges of Repositioning an International Brand: a case study on the hospitality industry

Autor:
Virginie Rivet

Orientador: Luís Henrique Pereira
When a Local Competitor (slightly) Shakes Up the Global Giant: a case on the soft drink market

Autor:
Joaquim Mimoso Fachada

Orientador: Luís Henrique Pereira

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