Lucia Salmonson Guimarães Barros

Research Field: Marketing Strategies


BATISTA, J. M.; BARROS, L. S. G.; PEIXOTO, F. V.; BOTELHO, D. Sarcastic or Assertive: how should brands reply to consumers? Uncivil comments on social media in the context of brand activism? Journal of Interactive Marketing, v. 57, p. 141-158, 2022.

BARROS, L. S. G.; ZUCCO JR, C.; ANDRADE, E. B.; BROGLIATO, M. From Visitors to Donors: how and why funding rates vary over time in all-or-nothing non-investment crowdfunding projects. Journal of the Association for Consumer Research, v. 5, p. 117-127, 2020.

ANDRADE, D. M.; BARROS, L. S. G. What Should I Do? The role of reciprocity and social norms on gift choices. REMark. Revista Brasileira de Marketing, v. 18, p. 26-52, 2019.

BARROS, L. S. G.; PEREIRA, C.; GOLDSZMIDT, R. Why Do Voters Choose Corrupt Candidates? The role of ideology on cognitive mechanisms. International Journal of Public Opinion Research, p. 1-18, 2019.

SZYLIT, Flavia ; ISABELLA, G.; BARROS, L. S. G. Envolvimento e Percepção dos Consumidores em Relação a Marcas Reposicionadas. ReA UFSM, v. 11, p. 3, 2018.

SCHUCKMANN, J. V.; BARROS, L. S. G.; DIAS, R.; ANDRADE, E. B. From Slum Tourism to Smiley Selfies: the role of social identity strength in the consumption of morally ambiguous experiences. Journal of Consumer Psychology, v. 28, p. 192-210, 2018.

GOIA, MARISOL RODRIGUEZ ; LIMA, MARIANA BRAGA DE ; BARROS, LUCIA SALMONSON GUIMARÃES. The Deviation Game: can deviation from standard beauty become appealing? An age perspective. REMARK. Revista Brasileira de Marketing, v. 17, p. 459-471, 2018.

ISABELLA, G.; BARROS, L. S. G.; MAZZON, J. A. A Influência do Constrangimento do Consumidor no Processo de Compra. RAC. Revista de Administração Contemporânea (online), v. 19, p. 626-648, 2015.

BARROS, L. S. G.; ISABELLA, GIULIANA. Estruturas Organizacionais e de Marketing: o que acontece quando o novo segmento é de consumidores de baixa renda. Revista de Administração do Gestor, v. 3, p. 36-48, 2013.

BARROS, LUCIA; BOTELHO, DELANE. Hope, Perceived Financial Risk and Propensity for Indebtedness. BAR. Brazilian Administration Review, v. 9, p. 454-474, 2012.

Book chapters: 

BARROS, L. S. G. Philanthropy. In: C. Fourali, J. French. (Org.). The Palgrave Encyclopedia of Social Marketing. 1ed.Cham: Palgrave Macmillan, 2022, v. , p. 1-.