Set up in 2001, the mission of FGVcev – Retail Center of Excellence – is to play a leadership role and be a catalyst for the development and evolution process in the retail area in Brazil. Its activities involve the areas of education, training, research, publication, consultancy and events.

Research and action topics: Sustainable Retail and the  Base of the Pyramid; Retail Expansion; Store Environment and the Buying Experience; Retail Technology; Marketing Analytics (BI/CRM); Credit and Financial Services in the Retail Trade; Consumer Behavior and Human Resources.