Marlei Pozzebon

Possui graduação em Ciências da Computação pelo Instituto de Informática (1995), graduação em História pela Universidade Federal do Rio Grande do Sul (1995), mestrado em Administração - Universidade Federal do Rio Grande do Sul (1998) e doutorado em Administração - Mcgill University (2003). Atualmente é Professora titular na HEC Montreal e professora visitante da Fundação Getúlio Vargas - EAESP/SP. Seus interesses de pesquisas são voltados para os aspectos social, políticos e culturais do uso da tecnologia e outras implicações para o desenvolvimento social. Algumas palavras-chave de sua pesquisa são inovação social e inclusão social, desenvolvimento local e sustentável, mobilização e criatividade cidadã, e negociações no âmbito global-local. Marlei publicou artigos sobre estes temas nos periódicos: Organization Studies, Journal of Management Studies, Information Technology and People, Journal of Information Technology, Journal of Strategic Information Systems, Information Systems Journal, Revista de Administração de Empresas et Brazilian Administrative Review, entre outros.

Artigos: 

BITTENCOURT MARCONATTO, DIEGO ANTONIO ; BARIN-CRUZ, LUCIANO ; Pozzebon, Marlei ; POITRAS, JEAN-EMMANUEL . Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs. Journal of Cleaner Production , v. 129, p. 735-748, 2016.

BIROCHI, RENE ; Pozzebon, Marlei . Improving financial inclusion: Towards a critical financial education framework. RAE - Revista de Administração de Empresas , v. 56, p. 266-287, 2016.

VIROLLE, L. ; Pozzebon, Marlei ; GONZALEZ, Lauro . Les incubateurs technologiques de coopératives : l?expérience des universités brésiliennes. Revue Internationale de l'Économie Sociale, v. 340, p. 110-125, 2016.

Pozzebon, Marlei; CUNHA, MARIA ALEXANDRA ; COELHO, TAIANE R. . Making sense to decreasing citizen eParticipation through a social representation lens. Information and Organization , v. 26, p. 84-99, 2016.

POZZEBON, Marlei ; TELLO ROZAS, Sonia ; DELGADO, NATALIA AGUILAR . Use and Consequences of Participatory GIS in a Mexican Municipality: applying a multilevel framework. RAE - Revista de Administração de Empresas , v. 55, p. 290-303, 2015.

POZZEBON, M. ; SALDANHA, Fabio Prado . Fiat Mio: the project that embraced open innovation and creative commons in the automotive industry.  International Journal of Case Studies in Management, v. 13, p. 1, 2015.

TELLO-ROZAS, SONIA ; Pozzebon, Marlei ; MAILHOT, CHANTALE . Uncovering Micro-Practices and Pathways of Engagement That Scale Up Social-Driven Collaborations: A Practice View of Power. Journal of Management Studies (Oxford. Print), v. 52, p. 1064-1096, 2015.

GATEAU, T. ; GHADIRI, S. ; MAILLOT, C. ; POZZEBON, M. . Entrepreneuriat social : le cas de l?équipe d?intervention théâtrale participative Mise au jeu. International Journal of Case Studies in Management, v. 13, p. 1-22, 2015.

DINIZ, EDUARDO HENRIQUE ; GONZALEZ, Lauro ; POZZEBON, M. . The value of proximity finance ? how traditional banking system can contribute to microfinance. Innovations - MIT Press Journals, v. 10, p. 125-137, 2015.

SOUZA, Ana Clara Aparecida Alves ; POZZEBON, M. ; SILVA FILHO, José Carlos Lázaro . ADEL, Jovens no semiárido cearense criando tecnologias sociais. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 5, p. 1-22, 2015.

DINIZ, EDUARDO ; POZZEBON, M. ; JAYO, M. . The Role of ICT in Helping Parallel Paths Converge: Microcredit and Correspondent Banking in Brazil. Journal of Global Information Technology Management, v. 12, p. 80-103, 2014.

OLIVEIRA, R. ; POZZEBON, M. ; VAN HECK, E. . Veiling Holambra - Trading Brazilian Flowers in the International Market Enabled by IT. Journal of Information Technology Case and Application Research, v. 9, p. 38-58, 2014.

CUNHA, M.A.; COELHO, T. R.; POZZEBON, M. . Internet e participação: o caso do orçamento participativo digital de Belo Horizonte. RAE (Impresso), v. 54, p. 296-308, 2014.

POZZEBON, M. ; MACKRELL, D. ; NIELSEN, S. . Structuration bridging diffusion of innovations and gender relations theories: a case of paradigmatic pluralism in IS research. Information Systems Journal (Print), v. 24, p. 229-248, 2014.

DINIZ, E.H. ; JAYO, M. ; POZZEBON, M. ; LAVOIE, F. ; FOGUEL, F.H.S.. ICT Helping to Scale up Microfinance:. Journal of Global Information Management, v. 22, p. 34-50, 2014.

SALDANHA, F. P. ; COHENDET, P. ; POZZEBON, M. . Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil. Technology Innovation Management Review, v. 4, p. 28, 2014.

POZZEBON, M. ; CHRISTOPOULOS, T.P. ; PEERRALLY, J. A. ; SALDANHA, F. P. . The Expansion of Community Banks in Brazil: Discovering Palmas Methodology. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 4, p. 1, 2014.

POZZEBON, M. ; RODRIGUEZ, C. ; PETRINI, M. . Dialogical principles for qualitative inquiry: a nonfoundational path. International Journal of Qualitative Methods, v. 13, p. 293-317, 2014.

ALVES, M. A. ; POZZEBON, M. . How to resist linguistic domination and promote knowledge diversity. RAE - Revista de Administração de Empresas, v. 53, p. 629, 2013.

BIROCHI, R.; PEERRALLY, J. A. ; POZZEBON, M. . The Recent History of Financial Inclusion in Autazes. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 3, p. 1, 2013.

POZZEBON, M.; MAILLOT, C. . Le mouvement « Nossa São Paulo » : les citoyens s?organisent pour se réapproprier l?espace social et politique. Revue international de cas en gestion, v. 11, p. 1, 2013.

BARBOSA, A.F. ; POZZEBON, M. ; DINIZ, E.H. . Rethinking E-government Performance Assessment from a citizen perspective. Public Administration (Print), v. 99, p. n/a-n/a, 2013.

POZZEBON, M. ; DINIZ, E.(FGV Brazil) . Theorizing ICT and society in the Brazilian context: a multilevel, pluralistic and remixable framework. BAR. Brazilian Administration Review, v. 9, p. 287-307, 2012.

VERA, Luz-Dinora ; RAUFFLET, Emmanuel ; POZZEBON, M. . Community-Building and Green Gold Certification: the Experience of Oro Verde, Colombia. Greener Management International, v. 77, p. 97, 2012.

DINIZ, EDUARDO ; BIROCHI, RENE ; Pozzebon, Marlei . Triggers and barriers to financial inclusion: The use of ICT-based branchless banking in an Amazon county. Electronic Commerce Research and Applications, v. 11, p. 484-494, 2012.

Pozzebon, Marlei ; MAILHOT, CHANTALE . Citizens Engaged to Improve the Sustainability and Quality of Life of Their Cities: the Case of. Journal of Change Management, v. 12, p. 301-321, 2012.

Pozzebon, Marlei ; PINSONNEAULT, ALAIN . The dynamics of client-consultant relationships: exploring the interplay of power and knowledge. Journal of Information Technology (Online), v. 27, p. 35-56, 2012.

POZZEBON, M.; DELGADO, Natalia A. . Participatory Geographic Information Systems in Sierra Nevada, México. Revue international de cas en gestion, v. 10, p. 1, 2012.

POZZEBON, M. ; DINIZ,E. ; REINHARDT, N. (FEA-USP) . Creating a Brazilian School in International IS Research: opportunities and challenges. RAE (Impresso), v. 51, p. 10-14, 2011.

LAVOIE, F. ; POZZEBON, M. ; GONZALEZ, L.. Challenges for Inclusive Finance Expansion: the case of CrediAmigo, a Brazilian MFI. Management International (Montréal), v. 15, p. 57-69, 2011.

BIROCHI, R. ; POZZEBON, M. . Theorizing in Distance Education: the critical quest for conceptual foundations. MERLOT Journal of Online Learning and Teaching, v. 7, p. 562-575, 2011.

POZZEBON, M. ; PETRINI, M. ; DE MELLO, R. B. ; GARREAU, L.. Unpacking Researchers' Creativity and Imagination in Grounded Theorizing: an exemplar from IS research. Information and Organization, v. 21, p. 177, 2011.

RODRIGUEZ, CHARO ; POZZEBON, M. . Understanding Managerial Behaviour During Initial Steps of a Clinical Information System Adoption. BMC Medical Informatics and Decision Making, v. 11, p. 1, 2011.

VACHON, F. ; POZZEBON, M. ; LEVESQUE, G. . Changes in IS Research: A Comparative Analysis. International Journal of Business, Humanities and Technology, v. 1, p. 184-198, 2011.

WINKLER, Ingrid ; POZZEBON, M. . Rede Nossa São Paulo e os desafios da mobilização social por cidades mais justas e sustentáveis. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 1, p. 1, 2011.

ARROYO, P. ; POZZEBON, M. . Implementing a Three-Level Balanced Scorecard System at Chilquinta Energia. Revue International de cas en gestion, v. 8, p. 1-20, 2010.

PETRINI, M. ; POZZEBON, M. . Integrating Sustainability into Business Practices: learning from Brazilian firms. BAR. Brazilian Administration Review, v. 7, p. 362-378, 2010.

RODRIGUEZ, CHARO ; POZZEBON, M. . The Implementation Evaluation of Primary Care Groups of Practice: a focus on organizational identity. BMC Family Practice, v. 10, p. 1-10, 2010.

JAYO, M. ; POZZEBON, M. ; DINIZ, E.. Microcredit and Innovative Local Development in Fortaleza, Brazil: the Case of Banco Palmas. Canadian Journal of Regional Science, v. 32, p. 115-128, 2009.

PETRINI, M.; POZZEBON, M. . Managing Sustainability with the Support of Business Intelligence: Integrating Socioenvironmental Indicators and Organizational Context. Journal of Strategic Information Systems, v. 18, p. 178-191, 2009.

DINIZ,EDUARDO ; POZZEBON, M. ; JAYO, M. . The Role of ICT in Helping Parallel Paths to Converge: Microcredit and Correspondent Banking in Brazil. Journal of Global Information Technology Management, v. 12, p. 80-103, 2009.

PETRINI, M. ; POZZEBON, M. . Usando Grounded Theory na Construção de Modelos Teóricos. Gestão & Planejamento (Salvador), v. 10, p. 1-18, 2009.

AUBERT,B ; POZZEBON, M. ; et al. . Les technologies de l'information et l'organisation: une histoire riche, un avenir prometteur. Revue International Gestion, v. 32, p. 80-103, 2007.

GURGEL, C. ; TESSIER, C. ; POZZEBON, M. . Marina Silva, une femme en action pour la défense de la forêt amazonienne. Revue International de cas en gestion, v. 5, p. 1-25, 2007.

OLIVEIRA, R. ; POZZEBON, M. ; VAN HECK, E. . Veiling Holambra Trading Brazilian Flowers in the International Market Enabled by IT. Journal of IT Cases and Application Research, v. 9, p. 38-52, 2007.

POZZEBON, M. ; TITAH, R. ; PINSONNEAULT, A. . Combining Social Shaping of Technology and Communicative Action Theory for Understanding Rhetorical Closure of IT. Information Technology & People (Bradford), v. 19, p. 244-271, 2006.

POZZEBON, M. ; VAN HECK, E. . Local Adaptations of Generic Application Systems: The Case of Veiling Holambra in Brazil. Journal of Information Technology (Online), v. 21, p. 73-85, 2006.

POZZEBON, M. ; PINSONNEAULT, A. . Challenges in Conducting Empirical Work Using Structuration Theory: Learning from IT Research. Organization Studies, v. 26, p. 1353-1376, 2005.

POZZEBON, M. ; PINSONNEAULT, A. . Global-local Negotiations for Implementing Configurable Packages: the Power of Initial Organizational Decisions. Journal of Strategic Information Systems, v. 14, p. 121-145, 2005.

VILLAR, H. ; POZZEBON, M. . STIHL Une expérience brésilienne de mise en uvre ERP. Revenue International de cas en gestion, v. 3, p. 1-23, 2005.

POZZEBON, M. . The Influence of a Structurationist View on Strategic Management Research. Journal of Management Studies (Oxford. Print), v. 41, p. 247-272, 2004.

POZZEBON, M. ; FREITAS, H. ; PETRINI, M. . The Definition of Categories for Studies on Proactive Behavior and Information Gathering. RAC. Revista de Administração Contemporânea (Impresso), v. 2, p. 97-118, 1999.

POZZEBON, M. ; FREITAS, H. . Toward the Application - with Scientific Rigor - of Case Studies in Information Systems. RAC. Revista de Administração Contemporânea (Impresso), v. 2, p. 143-170, 1998.

POZZEBON, M. ; FREITAS, H. . Through a Set of Propositions that Allows the Construction of New Models in Information Systems. Revista de Administração Pública (Impresso), v. 31, p. 87-104, 1997.

POZZEBON, M. ; FREITAS, H. ; PETRINI, M. . The Integration of Competitive Intelligence within EIS (Enterprise Information System). Ciência da Informação (Impresso), v. 23, p. 243-254, 1997.

POZZEBON, M. ; SOARES, R. ; DORNELAS, J. . Analysis of Brazilian Telephone Deregulation. REAd. Revista Eletrônica de Administração (Porto Alegre. Online), v. 3, p. 1-10, 1997.

POZZEBON, M. ; FREITAS, H. . Characteristics of an EIS Enterprise Information Systems toward productivity. REAd. Revista Eletrônica de Administração (Porto Alegre. Online), v. 3, p. 1-10, 1997.

POZZEBON, M. ; FREITAS, H. . Desirable Characteristics of an EIS at the end of the 90s. REAd. Revista Eletrônica de Administração (Porto Alegre. Online), v. 5, p. 1-10, 1997.

POZZEBON, M. ; FREITAS, H. . The construction of an EIS (Enterprise Information System) of an Enterprise. RAUSP-e (São Paulo), v. 31, p. 19-30, 1996.

Livros: 

POZZEBON, M. . Negotiations Between Global Principles and Local Contexts. VDM Verlag, 2009.

Capítulos de livros: 

Pozzebon, Marlei . Structuration Theory. In: Eric H. Kessler. (Org.). Encyclopedia of Management Theory. 1ed.Thousand Oaks, CA 91320, USA: Sage, 2013, v. 1, p. 806-809.

Pozzebon, Marlei ; Petrini, Maira . Critérios para Condução e Avaliação de Pesquisas Qualitativas de Natureza Crítico-Interpretativa. In: TAKAHASHI, Adiana Roseli Wünsch. (Org.). Pesquisa Qualitativa em Administração: fundamentos, métodos e usos no Brasil. 1ed.São Paulo: Atlas, 2013, v. 1, p. 51-72.

POZZEBON, M. ; ARROYO, P. ; FLEURY, A. . Sustainable Scorecard as an Actionable Framework or Managing Sustainability: the Case of Tube Brazil. In: Edited by Frank Teuteberg and Jorge Marx Gomez. (Org.). Corporate Environmental Management Information Systems: Advancements and Trends. New York: Business Science Reference, 2010, v. 25, p. 409-424.

POZZEBON, M. ; DINIZ,EDUARDO ; JAYO, M. . Chapter II: Adapting the Structurationist View of Technology for Studies at the Community/Societal Levels. In: Dwivedi, Y.K, Lal, B., Williams, M.D., Schneberger, S.L., and Wade, M.R. (Org.). Handbook of Research on Contemporary Theoretical Models in Information Systems. Hershey: IGI Global, 2009, v. , p. -.

PETRINI, M. ; POZZEBON, M. . What role is Business Intelligence playing in developing countries? A picture of Brazilian companies. In: Rahman, Hakikur. (Org.). Data Mining Applications for Empowering Knowledge Societies. Hershey: IGI Global, 2009, v. , p. -.

PETRINI, M. ; POZZEBON, M. . Managing Sustainability with the Support of Business Intelligence Methods and Tools. In: Sushil K. Prasad, Susmi Routray, Reema Khurana, Sartaj Sahni Ghaziabad. (Org.). Information Systems, Technology and Management: Third International Conference ICISTM 2009. : Springer, 2009, v. , p. -.

PETRINI, M. ; POZZEBON, M. . The Implementation of ERP Packages as a Mediation Process: The Case of Five Brazilian Projects. In: Ferran, Carlos and Salim, Ricardo. (Org.). Enterprise Resource Planning for Global Economies: Managerial Issues and Challenges. : Idea Group Inc., 2008, v. , p. -.

POZZEBON, M. . Structuration Theory. In: Richard Thorpe and Robin Holt. (Org.). The Sage Dictionary of Qualitative Management Research. : Book entry, 2007, v. , p. -.

POZZEBON, M. . Conducting and Evaluating Critical Interpretive Research: Examining Criteria as a Key Component in Building a Research Tradition. In: Kaplan, B. et al.. (Org.). Information Systems Research: Relevant Theory and Informed Practice. Londres: Kluwer Academic Publishers, 2004, v. , p. -.

POZZEBON, M. ; PINSONNEAULT, A. . Desmistificando a retórica de não abertura à mudança que caracteriza os projetos ERP - Quadro Teórico e Ilustração Empírica. In: César Alexandre de & SACCOL, Amarolinda Zanela. (Org.). ERP no Brasil: Teoria e Casos. São Paulo: Editora Atlas, 2003, v. , p. -.

POZZEBON, M. . Future of Information Systems. Encyclopedia of Information Systems. : Academic Press- Elsevier Science, 2003, v. , p. -.