Benjamin Rosenthal

Research Field: Marketing Strategies

Books: 

Brito, E. P. Z. ; Zanette, M. C. ; Abdalla, C. ; Ferreira, Mateus ; Limongi, Ricardo ; ROSENTHAL, B. . Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value. 1. ed. Business Expert Press, 2015. 110p .

Book chapters: 

Zanette, Maria Carolina ; Rosenthal, Benjamin ; Abdalla, Carla ; Ferreira, Mateus ; Brito, Eliane Pereira Zamith . Consumers and Companies on Facebook Fan Pages: An Analysis of Online Communication Strategies for Small Companies. Ideas in Marketing: Finding the New and Polishing the Old. 1ed.: Springer International Publishing, 2015, v. , p. 100-102.

ROSENTHAL, B.; Flavia Cardoso . ?THERE WILL NOT BE A WORLD CUP?: THE KRATOPHANOUS POWER OF THE FIFA 2014 WORLD CUP IN BRAZIL. In: Thyroff, A. E.; Murray, J. B.; Belk, R. W.. (Org.). Consumer Culture Theory: Advances in Consumer Behavior. 1ed.: Emerald Group Publishing, 2015, v. 17, p. 367-400.

Bendit, Zilla Patricia ; Rosenthal, Benjamin . Market Research through Online Custom Panel. Innovations in Services Marketing and Management. 1ed.: IGI Global, 2014, v. , p. 89-101.